12 eCommerce Fixes That Actually Increase Sales

If your store converts at 1% and you get 10,000 visitors a month, that's 100 orders. Getting to 2% is the same as doubling your traffic — except it doesn't cost anything per month once it's done.

Here's where that improvement usually comes from, roughly in order of impact.

Checkout

1. 1Offer guest checkout. Forcing account creation is the single biggest source of abandoned carts, and you can always invite them to create an account after the order is placed.
2. 2Show the total cost early. Unexpected shipping fees at the final step are the most cited reason people abandon a cart. Put shipping costs on the product page or in the cart, not as a surprise.
3. 3Cut every field you don't need. Company name, second address line, "how did you hear about us" — each optional field measurably reduces completions.
4. 4Add a progress indicator on multi-step checkouts so people know how much is left.
5. 5Support the payment methods your market actually uses — including local wallets and cash on delivery where relevant.

Product pages

1. 1Use multiple real photographs, including scale and in-use shots. One catalogue image on a white background is rarely enough to make someone commit.
2. 2Answer objections in the description: sizing, materials, compatibility, what's in the box. Every unanswered question is a reason to leave and "think about it".
3. 3Show reviews on the product page itself, not on a separate tab nobody clicks.
4. 4State delivery time in days, not vague terms. "Arrives in 2–4 days" outperforms "fast shipping" consistently.

Trust and speed

1. 1Make returns and refunds easy to find and written in plain language. A clear returns policy removes the biggest reason people hesitate on a first purchase.
2. 2Display real contact details — a working email and a responsive WhatsApp or phone line. Anonymous stores convert badly.
3. 3Fix mobile page speed before anything else on this list. Most eCommerce traffic is mobile, and a slow store loses people before the product page even renders.

How to know what to fix first

Look at where people actually drop off. Most analytics tools will show you the funnel from product page to cart to checkout to purchase. A big fall between cart and checkout points at shipping costs or forced registration. A big fall on product pages points at photography, descriptions, or price clarity.

Fix the biggest leak first. It's rarely the thing that annoys you most about the site — it's usually something mundane like a shipping fee appearing too late.

Want a specific list for your store rather than a general one? Send us your URL and we'll go through it.